Obama's Campaign

            The internet is a powerful tool but the extent of its usefulness depends on the user. In Obamas campaign his weapon was his social-networking site also known as MyBO. Obama used the growing use of the internet to run his campaign. In the article “How Obama really did it” it discussed how MyBO “made it easy to give money–the fuel for any campaign, because it pays for advertising and staff. Visitors could use credit cards to make one-time donations or to sign up for recurring monthly contributions. MyBO also made giving money a social event: supporters could set personal targets, run their own fund-raising efforts, and watch personal fund-­raising thermometers rise” (Talbot). It was an convienient platform that gave power to the users. MyBO played a huge part in Obama’s campaign. He had the ability to run his campaign and have others support all by visiting his website. Obama knew how to effectively use the internet to give his campaign a boost.  

         The internet is something that is used everyday. Obama used it to run his campaign, a college student is using it to write his term paper. The uses of the internet are unlimited. As time goes on more and more people and jobs are using the internet. People use social network to build up their professional portfolio using sites such as LinkedIn. Many businesses are beginning to harbor a social media presence to advertise themselves. Everybody uses the internet, kids all the way to major corporations, even the past president of the united states. These days many jobs require you to have social networking skills because that is how most people are getting their information these days. Obama’s MyBO was just the beginning of how social media will impact our everyday lives.

Information provided

Talbot, David. “How Obama Really Did it. Article.” 19 August, 2008 web.